From one to a billion in one month: or, Side-stepping the mass media: or, "We don't need The Megaphone". The power of exponential growth applied to word of mouth

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Forget the mass media.

Suppose I had a really important and necessary idea on the first of April (Fool's Day!), and on the second of April I told two people.

And on the third of April each of those two people told two people - and so on...

By the end of the month more than a billion people (1,073,741,824) would know.

http://en.wikipedia.org/wiki/Power_of_two

Who needs the mass media?

If ever there is something important enough, about which people care enough - the whole world can know about it in thirty-three days; without breaking a sweat.

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