Because we live in a materialist and incoherent society; from the nihilistic despair of which we crave temporary alleviation - we are continually seeking enjoyable distraction, which is what people seem to mean by "cool".
So if anything is enjoyably distracting it can be termed cool, and this "coolness" is not merely a justification - but actually that which is most-desired, by most people, most of the time.
This applies to our discernment regarding current top-down funded, propagandized, subsidized (perhaps mandatory) societal trends.
It is sufficient justification if we regard as cool phenomena such as Electric Vehicles; a Them-paid-for festival or building art-installation or landscape feature; an "AI" application; a provision or service or activity - or whatever.
It is also cool if some social or organizational change (typically enforced upon us by the totalitarian system, and incentivized for its adoption) offers us a reasonable chance of short-medium term enhanced personal earnings, status, or leisure...
Even when we know that the long-term effect will be destructive of all these...
(After all, people reason; who really knows what the future holds? Maybe everything will be OK? And in the long term we are all dead anyway.)
Coolness evaluations are possible and dominant because very few people nowadays are engaged in any kind of primary-functional activity like raising a child, growing-food, or making/ building/ transporting something genuinely valuable or necessary.
New stuff (discoveries, inventions, technologies, media etc) is therefore judged by very subjective and easily-influenced criteria - and most of the most powerful influences, nowadays, are top-down emanations of the totalitarian system.
So - as well as innovations being top-down devised and imposed; judgements of these innovations are also top-down controlled.
New stuff therefore comes to people pre-packaged as useful and life-enhancing - or even pushed as civilizationally-vital* - on the vaguest of grounds.
(*To which opposition is idiotic or retrograde)
When actually the new stuff is merely cool... at best!
2 comments:
i was exposed on christmas to so many examples of idiocy both in the theory and in the reality of electric vehicles, that this seems incredibly timely. a sync.
even men, who have a natural relation to mechanicity (like pumping gas, turning keys, changing gears), seemed converted to the new religion. they seem to have neutered themselves for the ease of pushing a button, or not even that, the button is on a screen. all they kept telling me was about convenience. but how much more convenience do you really need. an automobile, powered by whatever, is already incredibly convenient.
except electric cars aren't more convenient than gasoline ones. they are less so, and very obviously too. how can you actually sell this as an improvement. every single aspect of electric vehicles is objectively worse, or else it causes more problems than it solves. and the only selling point, beyond the feel good, totally fake excuse of being 'sustainable', is that it's... new, and that somehow means better. when in reality it's a complete step backward in what is supposed to be the point, which is ease of transportation.
you point this out, and they have a million nonsense excuses or not even that. slogans, really. it doesn't matter. nothing matters now.
@Laeth - True indeed.
Post a Comment