Word inflation seems built into language - words lose their force and urgency by the inbuilt tendency for exaggeration. Of course this has been accelerated to absurdity by the mass media.
Just as a small allotment shed cannot 'blaze' - the brief comments possible on Twitter can never amount to a 'rant' - and yet the term has been used at least 1.5 million times so far...
Therefore, anybody who describes anything on Twitter as a 'rant' is a liar; therefore anybody who describes a Twitter rant should not be believed - Because, that's the thing about liars: they should not be believed!
But of course the Establishment, the mass media, all large institutions, all individuals in leadership positions lie, every hour of every day; in every paragraph (they sometimes include a true sentence or two, to make their lies more effective) - we swim in a sea of lies: liars lying about liars.
We need a new word to describe 'us' - the kind of people who spend many hours per day reading, watching and discussing the lies that liars tell about each other...
Or maybe the word 'people' will itself suffice; given their massive majority.