The past century has been characterized (indeed plagued!) by a pseudo-creativity which has usurped true creativity.
This has even afflicted those were were potentially, or at-first, genuinely-creative geniuses - so that these individuals have turned against truth, beauty and/or virtue and end-up harming culture to a similar extent that earlier geniuses used to benefit culture.
Likely examples would include Picasso, Schoenberg, James Joyce, Wittgenstein, Keynes, Freud, and several other heroes of the 'modern' era.
Real creativity is characterized by its being aligned with divine creation and contributing to it.
It generates 'energy' and leaves the field richer than it found it; and with (often) multiple positive potential new growth-points.
Therefore real creativity is generative: the more creation happens, the more creation is possible. It is self-sustaining because it taps-into inexhaustible sources of divine vitality and purpose.
Entropic-pseudo-creation, by contrast, uses-up the energies and potential of a field of discourse.
In effect; it generates energy from the destruction of form and positive motivations; and 'burns' actual creation to generate the energy (and attractive appeal) needed to make, sustain and promote pseudo-creation.
False creation is therefore entropic because it depletes achieved divine creation; it erodes God's-work in order to do more of the devils-work.
Entropic-pseudo-creation is therefore, like all evil, parasitic upon the Good.
This kind of novelty or 'originality' therefore consumes the past - consumes 'the Good that is'; in order to construct novelty.
And those who take-up this novelty, make it fashionable, attractive and rewarded; are doing essentially the same thing (albeit at the lower level of consuming cultural capital - by the degradation of status systems, education, philosophy, critical discourse etc).
It is this entopic-pseudo-creativity that underlies the continual and accelerating social destructiveness that has characterized The West over the past century; and this partially-explains why it is necessary for the Establishment always to be destroying more-and-more that is Good.
Because, in a deep and real sense - the combustion of the Good-past is what fuels the addictive novelties of the Evil-present.