My basic assumption is that in God's creation the default is that we need to choose damnation: that damnation is self-damnation. (A loving creator who is our father would not have set-up this reality - for his spirit children - on any other basis.)
However, we must agree to be saved. We just-are free, we have agency, we cannot be compelled to accept what is best for us. Jesus Christ has given us great possibilities, but if we do not 'believe on' him, if we do not love him; then we will not want his gift.
I guess that throughout most of history, and perhaps even now throughout most of the world, nearly everybody has chosen/ will choose to accept Christ's gifts; and do what that acceptance entails - but in the End Times this is Not the case.
The End Times are when the default state in a society is chosen damnation.
This could be for a variety of reasons; one might be the denial of any alternative - regarding the gifts of Jesus as a falsehood, a delusion, untrue.
A situation can be created and sustained in which the societal default is to choose damnation - in which expression of this choice becomes (in public discourse) normal, approved and rewarded. In which the expression of a desire for salvation is treated the opposite way: as unusual/ foolish/ insane/ evil; is condemned and punished.
Choice is - ultimately - individual and free; and cannot be compelled - but a society may embrace self-damnation and call it Good. Insofar as the individual follows mainstream, modern society - so he will choose damnation.
So we can see that The West is, indeed, here-and-now in the End Times.