USP = Unique Selling Point - that which distinguishes Christianity, in a good way, from all other religions.
Regular readers will probably know my opinion on this question (which is the same as the Fourth Gospel, as I understand it) - but I would like readers to put forward what they think is Christianity's USP?
Be brief - a USP needs to be concisely expressed as well as clear - something comprehensible to the unconverted.
